Market,
Launch
& Scale.

I'm a product marketing leader with a specialty in content. I still operate as a dual-edged operator, equal parts strategist and hands-on creator, but the real throughline across BuzzFeed, Windsurf, and Google DeepMind isn't that I do everything myself. It's that I build the team, the system, and the infrastructure that let content move at the speed the product needs, and I lead it.

At BuzzFeed, I learned that empathy is a creative method, not a personality trait: understand exactly who you’re making something for, and the work gets sharper. At Windsurf, I built that into an actual system, a studio, a team, workflows that could keep pace with a product shipping every two to three weeks, and grew a freelance roster to flex our capacity. At Google DeepMind, I proved that system could survive being rebuilt from scratch under real pressure, and it moved just as fast the second time.

I’ve never been the engineer in the room, but I’ve learned to be credible, sitting with the people building the product until I understood it well enough to write a Google I/O keynote, direct technical leaders on camera, or get mistaken for developer relations because I sounded like I belonged there. That’s not a trick. It’s the same instinct every time: learn relationally, work close to the builders, and translate what they made into something people who aren’t technical can actually feel.

I like content that moves fast while still feeling premium. A lean crew, a sharp hook, and a system built to move at the product’s speed can outperform a much bigger production every time. Marketing should never be the reason a launch slows down, so I build the room, the team, and the workflows to make sure it isn’t.

I don’t just make marketing. I build the team, the system, and the workflows that make great marketing possible, and stay close enough to the people building the product to get it right. That’s the work I keep coming back to.